Actual employment has held up better, pointing to a two-speed labor market. Sign up to receive webinar invites, our latest blogs and information on new Innova products and services. We drill down about Junja Holdings into inspiring and intriguing cases to reveal what’s happening, why, and the implications for the sector. Watch Webinar on Demand – Innova Market Insights’ Top Ten Food & Beverage Trends 2026, highlighting the key factors influencing product innovation in the year ahead.

As you prepare for another year of marketing planning, budgeting and strategizing, influencer marketing should play a key role in all your initiatives. It can help you earn loyalty from your existing customers and reach those who have a likely affinity with your brand. As an increasing number of young consumers crave in-person, shared experiences, influencers are stepping out from behind the screen to host events, pop-ups, meet-and-greets and hyper-local experiences. The beverage market takes the lead in highlighting the role of AI to consumers, as companies begin unlocking its potential.

Most trends reports aggregate survey data to surface what’s popular right now. The AMA’s 2026 Future Trends in Marketing report takes another approach, and that’s by design. Rather than running a single survey and averaging the results, the AMA brought together more than 30 marketing professionals and trained them in strategic foresight methodology. The American Marketing Association’s 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. Developed through a modified Delphi process with input from over 30 marketing professionals, the report offers evidence-based guidance on how marketers and brands can adapt to each trend. The findings emphasize that while AI will automate much of transactional marketing, human creativity, cultural fluency, and authentic storytelling will become the primary differentiators for brands.

Protein exemplifies this trend, as the focus shifts from mere protein content to protein quality, with elevated standards that incorporate additional benefits. Human abilities have crucial importance, even though machines perform automated tasks. The ability to create things, analyze situations critically, understand other people’s feelings, and guide others serves as a fundamental need for positions that involve making choices and developing new concepts. The AI system can analyze information, but it lacks the capacity to understand human emotions and create long-term plans.

AI is increasingly used to accelerate product innovation, identify ingredients, develop formulations, create flavors, automate production, ensure food safety, and promote sustainability. Key ingredients like vitamins B6, B9, B12, C, D, E, and magnesium are gaining attention for their mood-enhancing benefits. Over the past years, products with brain-health claims featuring vitamin B have experienced a 51% rise in launches. Beyond vitamins, botanical ingredients are emerging as effective stress-relief solutions. Brands are likely to tap into indulgent innovations to uplift mood, offering consumers more ways to support their mental wellbeing in the coming year. There are several global factors that impact food and beverage trends.

• Interest in the search term “answer engine optimization” skyrocketed in November 2024.
• Platforms will likely continue to integrate features that allow for real-time product demonstrations and instant purchases, especially in sectors like fashion and beauty.
• More traditional content marketing, like case studies, is typically used to increase brand recognition and drive lead generation, particularly for B2B marketing.
• Tools like Content Remix can automatically convert your existing blog content into video scripts, social posts, and audio content.
• With interest in travel experiences at its highest, it is no wonder that many of the companies that have recently made headlines operate in this market.

The ‘Taste the Glow’ food trend reflects consumers’ growing interest in beauty-enhancing food and beverages, driven by the booming cosmetic industry. Globally, 1 in 5 consumers has purchased products to improve their physical appearance in the past year. Younger generations drive purchases in food and beverage for skin health. Over the past five years, product launches with skin health claims have experienced a 15% growth. Consumers are looking for bottled water, nuts and seeds, and supplements in categories with skin health claims.

For a broader context, home prices have not risen more than 1% year over year since January 2024. The pace of decline picked up slightly this week but remained consistent with the trend seen throughout May. On a per-square-foot basis, median list prices were down 2.6%, the 38th consecutive week of year-over-year declines. New listing activity remained above 100,000 homes this week, exceeding last year’s pace.

The Hubspot Customer Platform

The rich are getting richer, and internal studies I’ve seen show that retailers are getting more and more value from fewer and fewer customers. Download our complete 2026 State of Marketing Report for detailed implementation guides, benchmarks, and exclusive data to guide your strategy. Respondents said they saw the most success with micro-influencers this year (32.4%), followed by macro-influencers (30.2%), then mega-influencers (13.1%). Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. You can use GenAI tools like ChatGPT or Google Gemini to generate content ideas, build briefs and outlines, draft content, or even write complete pieces.

As the generations age, and new ones take their place, there will be a continually shifting desire for the types of beneficial health benefits on products. One of the major points of confusion with labeling for consumers is how to deal with greenwashing. Half of consumers are concerned about greenwashing, but also just over half of consumers cannot recognize if a company is greenwashing. Simplification of environmental claims can help minimize this problem and create a more streamlined and understandable purchasing experience. Consumers are also showing interest in healthy aging, with more than one in three globally stating that weight management and observing a balanced diet are the most important steps for healthy aging.

What We Learned Building Salesbot — Hubspot’s Ai-powered Chatbot Selling Assistant

The overall picture is cautiously positive, with indications of both buyer and seller activity. For example, a US-based skincare brand may partner with 10 creators across Southeast Asia, each localizing the messaging and showcasing the product in their native dialect. According to Collabstr, over 80% of TikTok influencer collaborations in 2025 cost under $300, highlighting the shift to low-cost, high-ROI campaigns. Brands that make experimentation their default will grow and shape the future. Smart risk-taking thrives in cultures where teams have permission to push boundaries, exploration is structured, and experimentation is rewarded. Marketers who combine human creativity with machine intelligence — leveraging unified platforms like HubSpot’s CRM for a single source of truth — will lead the next era of growth.

Digital marketers are listening as consumers call for more diversity, equality, and inclusion. In Gucci Gardens, people could mingle with other avatars, explore the space, and purchase digital products. It’s a place where people can live a digital life through augmented reality (AR) and virtual reality (VR).